14. The Value of Real Estate Staging and Selling Furnished Properties
Episode Description: The Value of Real Estate Staging and Selling Furnished Properties
In this episode of the Nomadic Spaces Podcast we're diving into a crucial aspect of the real estate world that can make all the difference in selling a property: staging and selling furnished. Join me, Sarah as I take you through the ins and outs of why real estate staging is more than just arranging furniture—it's a strategic tool that can help you sell properties faster and at better prices.
Throughout this episode, we'll explore:
- **The Psychology Behind Staging:** Discover how staging taps into potential buyers' emotions and aspirations, allowing them to envision their lives in a fully furnished and aesthetically pleasing space.
- **Maximizing Space and Flow:** Learn how thoughtful furniture placement and decor choices can highlight a property's strengths, create better traffic flow, and emphasize functionality.
- **Appealing to a Broad Audience:** Find out how staging can depersonalize a space while maintaining its warmth, making it easier for a wide range of buyers to connect with the property.
- **Professional Staging vs. DIY:** Weigh the benefits of hiring a professional stager versus taking on staging yourself, considering factors like expertise, time, and budget.
- **The Financial Impact:** Delve into statistics that show how staging can potentially lead to a quicker sale and even increase the final selling price of a property.
- **Tips and Tricks:** Explore practical tips for effective staging, from neutral color palettes to using the right scale of furniture for each room.
Whether you're a real estate agent, a property owner, or simply intrigued by the art of presentation, this episode will shed light on the strategic advantages of staging and selling furnished.
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Episode Transcript:
“Hello. Welcome back to the nomadic Spaces podcast. This is your host, Sarah, and today we are going to be talking about the value of real estate staging and selling furnished properties. In the fast paced world of real estate, making a lasting impression is key to a successful sale. The concept of real estate staging and selling furnished properties has gained significant momentum, revolutionizing the way buyers perceive and interact with homes on the market. This strategic approach not only enhances the visual appeal of a property, but also has the potential to elevate its perceived value and accelerate the sales process.
There is an overwhelming amount of data out there that supports this, but here are just a couple of statistics from the Home Staging Institute. One, a seller who stages can expect an increase of one to 5% from the median listing price. Two, return of investment, otherwise known as ROI for staged homes, can range from 102% to a 909% gain. Those are some pretty powerful numbers, and I really wanted to talk about this topic today because it's truly key to any successful real estate sale or short or long term rental. Um, and when it's done correctly, it all but guarantees a significant return of investment.
I am passionate about using interior design to help my clients achieve their property goals, which is why I offer complementary virtual staging and discounting stage to sell services for all of my seller clients. Stage to sell means instead of paying rent to have the house professionally staged, which is how traditional staging companies work, I professionally stage the home with furniture and decor the seller purchases, and then we sell the home furnished as is, which can usually see a return between 150 and 200% cash return. Imagine walking into a home that instantly feels welcoming, comfortable, and brimming with possibilities. This is the magic that real estate staging brings to the table. Staging involves meticulously, furnishing and decorating a property to create an environment that resonates with potential buyers aspirations. But the value of staging goes far beyond just aesthetics.
First, it creates an emotional connection. Staging enables buyers to visualize themselves living in the space, forming an emotional connection that can be challenging to achieve with an empty or poorly furnished house. From cozy reading corners to inviting dining room setups, staging designs tell a story and, foster a sense of belonging. I've shared a few podcast episodes and blog posts about design psychology, if you're interested in exploring this deeper. Second, highlighting potential staging helps potential buyers see, uh, a property's true potential. Clever furniture arrangements maximize space, showcase functional layouts, and emphasize unique features of the property. This transforms the property from a blank canvas to a canvas filled with possibilities. It m allows potential buyers to better envision living in the space and how their own furniture may work.
Last but not least is professional photography. Perhaps one of the biggest benefits of staged homes is that they photograph exceptionally well and high quality listing photos showcasing a staged property attract more online views, generating increased interest and foot traffic for in person viewings, which results in selling faster and for a higher price. Now the power of Furnished Properties selling a furnished property takes the concept of staging a step further by presenting a ah, fully furnished and decorated home to potential buyers. This approach offers numerous advantages that can significantly impact the selling process. First, immediate visualization. When buyers step into a furnished property, they don't need to imagine how their furniture would fit or what the final result might look like. They can see it firsthand, making it easier for them to envision themselves living in the space.
Second, convenience for relocation. Furnished properties are particularly appealing to buyers who are relocating or those who want to minimize the hassle of purchasing, moving and arranging furniture. This convenience can be a strong selling point, especially for busy professionals. This is especially true in areas like here in Asheville that are rich in short term rentals and airbnbs. Many buyers find the benefit of a furnished, ready to rent unit a valuable asset worth paying a premium for, especially when the design is on point. Highlighting Design and Lifestyle a well furnished property showcases the potential lifestyle that the property offers. Carefully curated decor and furnishing can elevate the perceived value of the property, making it even more memorable in the eyes of the buyer.
The Bottom line enhanced appeal and faster sales. Real estate staging and selling furnished properties offer a competitive edge in a crowded market. By creating an emotional connection, emphasizing potential, and allowing buyers to see the finished project, these strategies can significantly impact the speed and success of the sale. The investment in professional staging and furnishing can often yield substantial returns by attracting motivated buyers and commanding high offers. In a world where first impressions matter more than ever, real estate staging and selling furnished properties have become invaluable tools for both sellers and real estate agents. These approaches not only enhance the aesthetics of a property, but also allow buyers to step into their dream home, making the purchasing decision a more intuitive, gratifying experience. If you are interested in learning more about real estate staging or interior design services, or would just like to say hi, I'd love to hear from you, so please reach out. My contact is available in the show notes. Until next week. Take care y'all. Bye.”
